In a remarkable display of innovation and user-centered design, a team of five talented students from Drexel University’s User Experience and Interaction Design (UXID) program developed Clink, an app aimed at helping new drinkers navigate the often overwhelming world of cocktails.
The team identified a common problem among new bar-goers: the difficulty in choosing drinks due to overwhelming options, unfamiliarity with personal preferences, and limited knowledge of cocktails and their ingredients. This insight came from extensive user research, including social media engagement, surveys, and in-depth interviews with the target audience of 21 to 28-year-olds.
Research-Driven Design
The development process spanned nine months and involved multiple stages of user research and prototype iteration. Key findings included:
- 90% of inexperienced drinkers reported difficulty in deciding what to order
- 75% of respondents expressed eagerness to learn more about cocktails
These insights guided the team in creating a solution that addressed real user needs.
Innovative Features
Clink’s standout features include:
- Personalized drink recommendations based on user preferences and interactions
- A dark mode interface for easy viewing in dimly lit bars
- AI-generated imagery for a cohesive visual experience
- User-friendly search and filtering options
The app’s design philosophy focused on minimal intrusion, aiming to enhance rather than disrupt the bar-going experience.
Impact and Reception
The Clink prototype made a significant impact at Westphal’s Digital Media Senior Showcase & Expo. Over 40 guests tested the live prototype, with many inquiring about its availability for download. The team’s newsletter garnered 47 sign-ups from individuals interested in following the app’s development and future launch.
This project not only showcases the practical application of UXID principles but also demonstrates the potential for student-led innovations to address real-world challenges. The success of Clink at the showcase has inspired the team to consider further development, potentially turning this academic project into a marketable product.
Clink stands as a testament to the quality of education and innovation fostered within Drexel’s UXID program, highlighting how user-centered design can create impactful solutions for everyday problems.